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Archive for November, 2017

Happy Thanksgiving – Arts and Community

Posted on: November 23rd, 2017 by monikaherzig

One of the first principles in new business ventures is to identify the market and customer segments in order to determine the possible success and need of a new idea, a product, a service, any kind of offerings. As artists we often operate the opposite way though – the piece of art is created as the pure expression of the artist eventually followed by strategies to find audiences. In the field of Arts Administration, we often refer to the process of recruiting audiences as making them eat their Broccoli. (more…)