One of the first principles in new business ventures is to identify the market and customer segments in order to determine the possible success and need of a new idea, a product, a service, any kind of offerings. As artists we often operate the opposite way though – the piece of art is created as the pure expression of the artist eventually followed by strategies to find audiences. In the field of Arts Administration, we often refer to the process of recruiting audiences as making them eat their Broccoli. (more…)
The story behind the song and especially the SHEroes arrangement to be released March 23, Whaling City Sound – sneak preview: (more…)
I’m proud to announce the release of “Experiencing Chick Corea: A Listener’s Guide” as part of the Rowman & Littlefield Listener’s Guides series. The book is designed for personal enjoyment and classroom use in general music classrooms or jazz settings – ask your library to order and take advantage of the 30% discount offer for your personal enjoyment. Use Code RLFANDF30 at https://rowman.com/ISBN/9781442244689.
I love Jam of the Week – it’s a Facebook group with 55,000 members by now that contribute impromptu videos every week to a song theme that is posted by Farnell Newton, the mastermind behind the idea. The themes range from specific jazz standards to various artists/ composers to decades/ styles or just showcasing transcription artistry or original music. It’s a truly crowdsourced gem of ideas, performances, and communal encouragement on achievements and next steps. (more…)
How are you listening to your favorite music right now? My bet is you’re either tuning in to an online or terrestrial station or streaming from one of the favorite services, am I right? We have learned to borrow music – ownership is only for collectors items, special experiences. And there is nothing wrong with that – how cool is it to have access to any song at any time anywhere? (more…)